Rice
Our Story
Founded in 2011 by Chí-An Benjamin De Leo and Joshua Breidenbach, Rice is a strategic branding and design studio based in Ho Chi Minh City. We create strategy, communication, and products for commercial and cultural clients. We believe that powerful and compelling design can transform brands, give shape to extraordinary stories and make positive impacts.
Our Approach
At Rice, we believe the best ideas are the ones that challenge conventions, ourselves, and our clients. Rice integrates forward-thinking design and robust strategy with deep cultural insights. Resulting in ideas that make lasting impacts, promote sustainable actions, encourage diverse perspectives and progress society in positive ways. Our approach to work is based on a discovery-driven process. We prioritize close collaborations with clients to ensure the work resonates conceptually, aligns with powerful strategy and delivers the most relevant design solution.
Selected Projects
