ENCO INTERNATIONAL LIMITED

Created in Ming Tai's "Type 5: Motion", the objective of this course is to rebrand an existing institution, showcasing its new brand and identity (e.g., logo lockups, typography, posters, collateral, social media, website, and brand elements) through a 60-second or shorter motion montage.

The initial brand identity of "Enco Group Studio" was not effective at conveying the organization's fundamental values and services due to its lack of brand consistency and visual impact.

Thus, the rebranding, while renaming the institution to ENCO INTERNATIONAL LIMITED, solves this problem by introducing a dynamic and engaging identity system. It features a versatile and adaptable color palette, a robust and uniform typographic approach, and crisp, attention-grabbing motion elements, ensuring an identity not only a timeless presence but also the ability to evolve alongside changing trends.

ENCO INTERNATIONAL LIMITED Visual Brand Design Author/Designers: Alan Xu(Major: Graphic Design) School: ArtCenter College of Design Project's Website/URL: https://alanxu.info/enco-international-limited Photo Credit/Photographer: © Alan Xu