Cisco Home Hub
The increasing shift towards work from home creates an opportunity for Cisco to step into consumer products by offering home solutions in the contexts of connectivity, security, communication, and entertainment. Cisco can build on its knowledge and experience with the technologies in these product categories to build trust with new customers and differentiate itself from the competition. Since people are generating more private data than ever, hosting your own, private cloud at home can be a trustworthy, future-proof solution. At the same time, smart home devices are becoming more common, but they need to be managed and monitored in a secure way.
The concept is a modular, upgradable home hub that can be acquired in a configuration that fits the customers’ needs the best. The router as an always-present element is integrated into the base station, which can be extended for network-attached storage and on-device management of smart home systems. Cisco’s expertise in networks, communication devices and data security solutions makes them the right brand to do such a product. It moves its product portfolio slowly towards personal and private lifestyle devices.
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