Nasus — The Definitive Olfactory-Audiovisual

Industrial Design

7 Nov

Written By Global Summit Association

Nasus is an avant-garde initiative aimed at democratizing the sense of smell in home audiovisual experiences, powered by modern streaming services. This project revives an old concept with new technological advancements.

Integrating smell into audiovisual performances is a complex, multidisciplinary endeavor. Key issues and solutions include:

Raw Materials: Partnering with the chemical industry to source and develop scent materials.
Smell Diffusion: Utilizing a system of fans and scent neutralizers for effective smell distribution.
Form Factor: Designing a device and pod system that is familiar and aesthetically pleasing, seamlessly blending into home environments.
Connectivity: Ensuring the device is IoT-enabled for integration with smart home systems.
Industry Standards: Establishing standards similar to the Dolby model to ensure compatibility and quality.
Creator Usability: Developing a user-friendly platform for creators, akin to an advanced yet compact editing suite.
Domestic User Usability: Ensuring the device and pods are intuitive to use, with a simple setup process and an inspiring onboarding experience.
Business Model: Adopting a sustainable, service-based model for scent pod replacements, similar to Nespresso.
Branding: Building an avant-garde brand that will evolve into a comprehensive ecosystem.

Cultural Context:

In a time of global transformation in audiovisual content and consumption, the opportunity for innovation is vast. While multisensory experiences like those at Disneyland have set precedents, Nasus aims to bring these experiences into our homes. Historically, sensory experiences have enhanced events, such as the rose-infused water at Roman coliseums.

During the COVID-19 pandemic, the importance of our sense of smell became more apparent as many people lost it due to the virus or were confined to their homes. This highlighted how essential the sense of smell is for mood, memory, and emotional connections. Nasus aims to harness these powerful effects to revolutionize how we connect to stories, making audiovisual experiences more immersive and emotionally impactful.